https://twitter.com/owen_ck/status/1405177802094223363
The kit reveal is a new summer event that draws anger, joy and borderline delirium for no real reason at all. Those teasers, they’re such fun aren’t they? Here’s a picture of the collar of a shirt, in the colours you usually play in. Oh, what fun! What’s next? It’s a leg of the shorts and guess what, it’s the same colour as your shorts from last season! How exciting. Bit by bit they reveal the kit, like a piss-poor summer advent calendar, before finally revealing the whole thing, to the dismay of the fans. Oh my God, the stripes are a little narrower than last year, and that sponsor is the wrong colour, it would be better in green? Would it Stella McCartney? Best get you on the case next season then, hadn’t we?
Then there are fans of other clubs claiming to be kit experts who jump on it too. “The new Morecambe kit is a belter,” they write, “I’ll have me some of that.” Why? Are you a Morecambe fan? No? Well, don’t bloody buy it then. Wearing another club’s kit just because you like it isn’t fashionable, it’s the sort of thing you do when you’re ten and don’t know what a decent polo shirt can do for your chances with the women.
