At TheRealEFL, we are committed to safeguarding your privacy and data. Our privacy policy page outlines how we collect, store, and use your information when you use our services. You’ll also find details on how we share and delete this data, as well as your statutory rights when it comes to these matters. Please note that the way TheRealEFL collects and safeguards your data complies with applicable data protection laws, including the UK GDPR and the Data Protection Act 2018.
Information We Collect
We aim to offer a customised and professional experience on our platform. To do this and continue improving our services, we collect both personal and non-personal data.
Personal Data
Personal data is any type of information that can be used to identify an individual. This includes:
- Name and surname
- Usernames
- IP address
The personal data that we collect depends on the context of your interactions with us, and the choices, products, and features you use. It is often collected when you sign up for our newsletter, fill out a contract form, or use our website features.
Non-Personal Data
Non-personal data does not directly identify you as an individual. Instead, it gives insights into how you interact with our website. This can include the following:
- The browser you use to visit our site.
- Technical Information about the device you’re visiting us from (such as if you’re visiting with an iPad or smartphone).
- Data on how you use our site, including which pages you visit.
The reason we collect this data is that it helps us improve the user experience for our clients while also ensuring the website remains functional.
How We Use Your Information
When you visit our page and use our services, we collect information directly from you. Here’s a closer look at the way we use your data.
Providing and Improving Our Services
Your data is helpful to us because it enables us to understand client trends, which in turn helps us improve the overall user experience on our site. With this data, we can learn which of our pages are most useful, which ones are not necessary, and other practical information. This way, we can continue to personalise our content for our clients’ tastes while also improving the site’s functionality.
Communication and Marketing
When you provide us with your email address, we may send you newsletters, updates about our platform, and other promotional offers that may interest you. You will always have the option to opt out of these by clicking on the ‘unsubscribe’ link, which can be found at the bottom of the emails we send you. To read more about this, you can check out the ‘Opting Out of Marketing Communications’ section.
Cookies and Tracking Technologies
At TheRealEFL, we use cookies and other tracking data to collect, store, and track information about your visit. This helps make your experience on our site smoother and more convenient.
What Are Cookies?
These are text files that contain small pieces of data, such as usernames or passwords, and they are used to identify your device when you visit our site. When you access our platform, your cookies are exchanged with our network server.
Types of Cookies We Use
Cookies can be either essential or non-essential. Essential cookies are necessary for a website to function correctly; without them, basic functions like page navigation wouldn’t work as expected. On the other hand, non-essential cookies aren’t necessary for a site to function smoothly, but they help us understand how the page is being used.
- Session Cookies (essential): Keep things running smoothly while you visit the page. Without these cookies, you’d need to log in each time you visit different pages on our site.
- Persistent Cookies (essential): This is like the website’s long-term memory. With them, our site can memorise your settings so that your user experience is the same each time you visit.
- Performance or Analytics Cookies (non-essential): This collects information on visitors’ trends, such as tracking which pages are the most popular.
Managing Cookies
You can easily manage your cookie preferences through your browser settings. Here’s a general idea of how to go about doing this:
- Open your internet browser and find the ‘Settings’ option
- Head over to the ‘Privacy and Security’ section
- Look for ‘Third-party cookies.’ Here, you can block all cookies or allow only certain ones.
Data Sharing and Third Parties
Your trust matters at TheRealEFL. We don’t share your personal information with companies or individuals, except in a few specific cases.
Third-Party Services
We partner with reputable third-party service operators to help improve your experience on our site. These include:
- Google Analytics: Helps us understand which pages are most popular and how people use our site.
- Advertising Networks: Allows us to display more customised and relevant ads.
- Social Media Integrations: Let’s you share our content on social media platforms.
These companies are only permitted to process this data as instructed by us and may not use it for their purposes.
Affiliate Links and Advertising
To help us continue to offer our services for free, we occasionally partner with betting platforms and other organisations. This is why, from time to time, you’ll find affiliate links on our articles. Here’s how this works:
- When clicking on one of these links and making an account with the site in question, we may earn a small commission. This is a widely adopted strategy in the iGaming industry.
- To ensure that a user came from our page, your user activity may be monitored with mechanisms such as referral cookies or tracking IDs embedded in the link itself.
- No other personal information, such as your name, email, or IP address, is shared during this process.
Please note that affiliate links do not influence our content; every opinion we share is based on facts and research.
Data Security and Retention
We take your privacy very seriously. We use the latest technology and follow strict guidelines to ensure that your personal data is not accidentally lost, altered, or falls into the wrong hands.
How We Protect Your Data
Here are the security measures we take to prevent unauthorised access, data loss, and breaches:
Encryption & Security Measures
Your data is protected using industry-standard encryption, such as SSL. This ensures that your data remains safe when transmitted from your device to our server.
Secure Data Storage
All stored data is protected by firewalls, which help prevent malicious hackers from accessing it.
Access Control
Access to personal data is limited to a select few employees. These individuals only access your data when necessary and always under clear instructions and regulated guidelines.
Regular Security Audits
With regular security audits, we can prevent data breaches and help maintain your trust. During our periodic audits, we aim to identify any security weaknesses and address them before they become a problem.
Fraud Prevention
We regularly monitor our site for fraudulent activities. To help us with this, we utilise proxy and geolocation tools, as well as data analytics.
Compliance with Regulations
The data protection legislation sets guidelines on how your personal information is used by sites such as TheRealEFL. We ensure compliance with all UK regulations, including the UK GDPR and the Data Protection Act 2018. Our policies are regularly reviewed to ensure we operate legally and within guidelines.
Data Retention Policy
We will only keep your data for as long as it’s necessary for the purposes outlined in the privacy notice further above. Sometimes, we might need to hold onto it for longer, for example, to meet tax, accounting, or other legal requirements, or in the case of a complaint.
When we have no legitimate reason to process your personal information, we will delete it. If this is not possible (for example, because your data has been stored in backup archives), we will securely store and isolate it from any further processing until it can be deleted.
Retention Periods
Different types of data are stored for varying periods. When deciding on the appropriate retention period for this data, we consider its nature and sensitivity, as well as the potential risk of harm from unauthorised use. Here are some general time frames:
- Account Details: These are stored for as long as you have your account with us.
- Cookies: Essential cookies may last up to a year, while non-essential cookies are deleted when you close your browser.
- Transaction Data: These are stored for up to a year.
Purpose-Based Retention
The GDPR does not specify time limits on how long data can be stored. Instead, it must be kept no longer than necessary to fulfil the reasons for which it was collected in the first place. The reasons are based on various factors, mostly relating to contract obligations and business needs. In some cases, your customer data may also be kept to improve our promotions and marketing strategies.
User-Controlled Deletion
The UK GDPR gives users the right to have their data removed from our site, known as ‘the right to be forgotten’. When requested, we will delete your information, unless we are required to do so by law or to defend against legal claims. There may be other scenarios where we are legally permitted not to follow this request, but the reasons mentioned are the most common exceptions.
Your Rights Under GDPR
Individuals have several rights under the GDPR regarding their data, which are analysed in more detail below.
Access, Correction, and Deletion
Individuals have the right to access the data stored about them and request corrections if any of the data we have is outdated or incorrect. You can also ask us to delete your data, unless there’s a legal reason we need to keep it.
Data Portability and Restriction of Processing
Individuals have the right to request their data in a format that is both structured and machine-readable, that can be transferred to another service provider. You can also request to restrict certain data processing activities. This means we can still store your data, but we won’t use it for specific activities unless required by law.
Opting Out of Marketing Communications
GDPR gives individuals the right to opt out of marketing communications at any time. At TheRealEFL, you can unsubscribe from our promotional emails in the following ways:
- Open up one of our emails, scroll to the bottom of the page, and click on the ‘unsubscribe link.’
- Alternatively, you can reach out to us about this by using the details provided in the ‘Contact Information’ section.
Third-Party Links
Since our site provides information on gaming websites and the gaming industry, our content may contain embedded links or advertisements that direct you to external third-party sites. This can include EFL teams, websites, bookmakers, YouTube, Google, X, and others. We are not responsible for the way these sites collect data, as they have their own independent privacy and cookie policies.
Updates to This Privacy Policy
To stay compliant with relevant laws, we may update our privacy policy from time to time. When this is the case, you’ll see a ‘revised’ date at the top of the page. Changes will be effective as soon as our updated privacy policy is published. If the updates are significant, we’ll reach out to you via email with all the necessary information. We recommend reviewing our privacy policy regularly to stay informed about how we collect, store, and protect your data.
Contact Information
At TheRealEFL, we are committed to being fully transparent. If you have questions or comments about this notice, please feel free to reach out to us at contact@therealefl.co.uk.
For more information, you can check out our https://therealefl.co.uk/contact/.