Wrexham striker Kieffer Moore has revealed his ambition to move into a sporting director role once his playing career ends.
The Wales international has recently completed a diploma in sport directorship and believes his journey from non-league to the Premier League gives him a unique understanding of how football clubs operate.
Moore Eyes Future In Football’s Boardroom
The 33-year-old, who joined Wrexham ahead of their first Championship season since promotion, graduated from the PFA Business School last month. He said the qualification had opened his eyes to the business side of the game and confirmed that his long-term goal lies away from coaching or management.
“I’ve always loved the intricacies of how a football club is run,” Moore said. “I’ve moved everywhere and been fortunate enough to play for quite a few clubs. It’s something I’ve always been drawn to, the recruitment side and above really.”
Having begun his career at non-league level with Truro City and Dorchester Town, Moore supplemented his early income by working as a lifeguard. He has since represented a dozen clubs, including Cardiff City, Ipswich Town and Sheffield United, and even spent a season in Norway with Viking FK.
He explained that his studies were part of a conscious effort to prepare for life after playing, balancing education alongside his football commitments and other ventures.
“Education is extremely demanding with a career and trying to do multiple other business ventures as well,” he said. “But to get the degree is something I’ve worked extremely hard for and I’m proud that I have done.”
Moore added that he hopes to remain in the game, ideally as a sporting director or in a senior operational position, and admitted his dream job would involve working for one of his boyhood favourites.
“I grew up as a Liverpool fan so to work there would be amazing — or with Wales equally so,” he said.
Still Delivering On The Pitch
While he looks to the future, Moore’s present focus remains firmly on the pitch. He has scored five goals for Wrexham this season as the Hollywood-owned club continue to adjust to Championship football. Internationally, his tally of 15 goals for Wales places him just outside the nation’s top ten all-time scorers, having earned 50 caps to date.
His recent winner against Kazakhstan in World Cup qualifying extended a remarkable run of form at international level.
“To say I’ve got 15 goals and 50 caps now is incredible,” Moore reflected. “I’ve been to a World Cup and a Euros, and another World Cup would be incredible. I like scoring against Belgium, I’ve done it a couple of times, and I love those big moments.”
Writer’s View
Kieffer Moore’s evolution from lifeguard and part-time non-league striker to international forward is already one of football’s more unlikely stories. His latest move, into academic and professional preparation for a sporting director role, underlines both his intelligence and ambition.
For Wrexham, it also highlights the kind of experienced figure capable of shaping a long-term football culture beyond his current contribution on the field.
