Peterborough Sports have named former Hull City boss Phil Brown as their new manager.
The 66-year-old arrives after the departure of joint bosses Michael Gash and Luke Steele earlier this week, with Sports bottom of National League North.
Brown Brings Top-Level Pedigree To Lincoln Road
Brown is best known for leading Hull City to the Premier League in 2008, and his CV spans more than 600 games across the divisions. Stints at Preston North End, Southend United, Swindon Town and Barrow underline a breadth of experience that Sports hope can spark an immediate upturn after a difficult start. His most recent spell came at Kidderminster Harriers, where he twice won National League North Manager of the Month during a promotion push last season.
Chairman Tim Woodward hailed the appointment as an ideal fit, highlighting Brown’s tactical know-how and player development chops. The club’s statement framed the change as the next step in a reset following a poor run that left Sports on four points from eight matches.
“Phil is a name that commands respect across the football world… His experience, tactical acumen, and proven ability to develop players are exactly what this club needs as we enter the next phase of our development,” said Woodward.

Immediate Priorities: Stabilise, Organise, Climb
The task in front of Brown is clear: steady the ship, add structure without blunting ambition, and turn narrow margins into points. Sports have been competitive in patches but too often undone by lapses at key moments. Expect a focus on organisation, restarts and a clearer route to goal, with Brown’s long-standing emphasis on wide service and strong central targets likely to shape selection.
There is also the cup carrot: his first assignment is an FA Cup second qualifying round tie against National League South leaders Hornchurch, a test that arrives quickly but offers a clean-slate bounce. The league programme then needs traction, with momentum the currency Sports can least afford to waste at this stage.
Writer’s View
For a club seeking hard edges and steady hands, this is a smart swing. Brown’s reputation inevitably circles back to Hull, yet at this level his detail, presence and standards often travel even better. Sports need points, not plaudits, and a veteran who prizes structure and clarity can move the needle fast.
If the dressing room buys in and the front line gets quicker service, the table should start to look less ominous by October. Survival is the minimum brief, but with Brown’s profile and contacts, the upside could be larger than that.



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