Usually, by this time of year, ‘silly-season’ is over for most football clubs.
Thanks to the pandemic and subsequent early cessation of the season, we’re still seeing social media stupidity raging across all our clubs. Every signing is met with comments such as ‘and another one’, fans are getting indignant about kit colours and anything a club tries to do positive can be twisted and misconstrued.
Yesterday, we even saw one Twitter account making predictions for the new season, long before many teams have made a couple of signings. It’s embarrassing (more so than constant articles feeding on the fan reaction, like this!) and it must drive the social media teams at clubs utterly crazy.
Portsmouth felt the full force of this madness yesterday when an innocuous tweet highlighting a new club shop item was met with the sort of anger some argued against the PPG model last season. They announced their mascot, Frogmore was now available to buy in small teddy form in the club shop.
🐸 He's back!#Pompey
— Portsmouth FC (@Pompey) August 11, 2020
Harmless, right? Kids will love it and it’s a different item for fans to purchase. What could possibly be negatively construed here? Well, everything. If we were playing ‘social media bingo, Portsmouth edition’, you could guarantee a dig at Kenny Jackett, a dig at the item itself and maybe something around new signings too. Let’s see, shall we? Below is a selection of genuine tweet to this simple, promotional post.
Have you taken our Pompey picture quiz yet?
— Roy Llowarch. Play Up Pompey (@RoyLlowarch) August 12, 2020
Judging by the club crest you found a few boxes of these in the same cupboard you found Jhon Viafara’s shirt that you sold last week
— kevin marden (@kevinmarden) August 11, 2020
Its absolutely embarrassing.
— Matt Allen (@MajorRaverMatt) August 12, 2020
. This is Frogmore, not sure who that toy is? Younger brother? Car crash frogmore? Well you tried I guess.. pic.twitter.com/WUuM5rr9Fk
— PUP (@PUP_PPU) August 11, 2020
— Mike Shipp (@mikeshipp1971) August 11, 2020
— Adam (@aducky84) August 12, 2020
we’ve announced the same amount of new toys this summer as we have new signings have a word
— luke (@ffslluke) August 11, 2020
eisners out catlin our jackett out
— Jake #JACKETTOUT (@Jake_PFC) August 11, 2020
Oh it’s a toy. That’s poor. Jackett Out
— Zak (@pfczak) August 11, 2020