West Bromwich Albion to Beat Bristol City To Key Target

West Bromwich Albion are set to land American defender George Campbell, beating Championship rivals Bristol City to his signature.

The 24-year-old is poised to join from CF Montréal in a deal that strengthens the Baggies’ back line ahead of the 2025/26 campaign.

Campbell Set for The Hawthorns After Bristol City Snub

According to reports from GiveMeSport, Campbell has agreed to join West Brom after two and a half seasons with CF Montréal, where he established himself as a key figure. The centre-back, who also spent time with Atlanta United earlier in his career, boasts over 100 first-team appearances across Major League Soccer and is viewed as a strong addition for a club chasing promotion.

Campbell was left out of Montréal’s squad at the weekend, fuelling speculation over his impending departure. Sources close to the deal suggest that Bristol City were among the clubs pursuing the American international, but it is West Brom who have moved fastest to finalise terms.

The defender will link up with compatriot Daryl Dike at The Hawthorns and joins a growing list of Americans making their mark in the Championship, including Damion Downs and Haji Wright.

Campbell has earned one senior cap for the United States national team and is noted for his aerial ability, reading of the game, and physical presence. For West Brom, his arrival provides competition in central defence following a ninth-place finish last season that left the Baggies just short of the play-offs.

Although terms of the transfer have not been disclosed, the deal signals intent from West Brom head coach Ryan Mason, who is looking to refresh and strengthen his squad as they prepare for another push at the top six.

Writer’s View

This is a strong, proactive move from West Brom—and one that could look even smarter as the season unfolds. George Campbell is a no-nonsense centre-back with top-level experience in MLS and the physicality to adapt quickly to the Championship. Beating Bristol City to his signature is significant too, especially given both clubs are targeting play-off contention.

The fact that the Baggies are getting deals done early bodes well for Corberán, who now has the chance to integrate new faces fully in pre-season. If Campbell settles quickly, he could prove to be one of the more astute defensive additions in the division this summer.

Gary Hutchinson is the founder and Editor-in-Chief of The Real EFL, which he launched in 2018 to offer dedicated coverage of the English Football League. A writer for over 20 years, Gary has contributed to Sky Sports and the Lincolnshire Echo, while also authoring Suited and Booted. He also runs The Stacey West and possesses a background in iGaming content strategy and English football betting. Passionate about football journalism, Gary continues to develop The Real EFL into a key authority in the EFL space.

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