Sunderland’s social media team took the opportunity to promote some of the latest items in their club shop today but seemingly scored an embarrassing own goal with supporters.
The Black Cats have launched a ‘club and country’ range, which mixes the St George’s Cross with the Sunderland badge on a range of polo shirts and items. The club press release said: “As the internationals are upon us and Sunderland not in action this weekend, many of us will be sitting back and watching England’s upcoming matches.
“And exclusive to the SAFC Online Store, we are proud to launch our ‘club and country’ range of t-shirts and polos, enabling you to get kitted out in support of the Lads and the Three Lions.”
The items are reduced from £25, suggesting they haven’t sold particularly well, and the reaction on social media has hinted that they might need to drop a bit more before they become regularly seen on Wearside.
With so much classy clubwear available across football these days, a savvy marketing team need only reproduce a classic kit of old or make an item stylish with only a nod towards the club branding, but sticking two contrasting logos on one item simply doesn’t seem to cut the mustard.
These fans were quick to have their say about yet another own goal from the club.
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The quality has nosedived – embarrassing selection
— JimmyMackem (@JimmyMackem) October 8, 2020
My lord, they get them straight from sports direct?
— Jordan Marrs (@marrs_jordan) October 8, 2020
What is that man. I feel for the people running the social media accounts having to release this.
— Anthony Rand (@AnthLR91) October 8, 2020
Who actually thought these were a good idea!? they need sacking
— James Jelly (@JellyJelly88) October 8, 2020
What's happened to this club
— RossCheal (@RossCheal10) October 8, 2020
Wow. I’d say you could of at least gave the t shirt a flick with an iron but even that wouldn’t make it look good 😂
— Anthony Dodsworth (@ajdodsworth84) October 8, 2020
Find better in a dodgy market. Such a poor quality of product and website even. Sad to see the club in this way
— Lisgo (@LisgoSkol) October 8, 2020
— Gareth Hern (@garethhern) October 8, 2020
Bogging EDL clobber
— Josh Roberts (@joshtroberts) October 8, 2020