Devante Cole looks increasingly likely to leave West Bromwich Albion this summer, with Port Vale now reportedly emerging as frontrunners for his signature.
The 29-year-old striker, who joined the Baggies on a free transfer from Barnsley last summer, has struggled to establish himself at The Hawthorns and could now be offered a fresh start in League One.
Darren Moore Eyes Reunion With Forward at Port Vale
Cole, son of former Manchester United forward Andy Cole, made just 15 substitute appearances in all competitions for West Brom last season and failed to start a single game. Despite scoring during Albion’s recent pre-season defeat to Lincoln City, he remains on the periphery of Carlos Corberán’s plans and is believed to be open to a move that guarantees more regular football.
Albion legend Darren Moore, now in charge at newly promoted Port Vale, is said to be keen to bring in the experienced forward to strengthen his attacking options ahead of their first campaign back in the third tier.
Cole’s Role Never Cemented After Barnsley Exit
Cole arrived at West Brom with a solid League One reputation, having scored 34 goals in 115 games for Barnsley. However, his Championship experience was limited, and Corberán was quick to acknowledge that the striker was brought in to serve more as depth than as a starting option.
With the club aiming to trim its wage bill and reshape the squad, Cole is expected to be one of several departures before the window closes. Despite showing professionalism and commitment, his limited playing time has made it difficult for him to build momentum or make a sustained impact in the second tier.
Reports last week suggested that former club Barnsley were monitoring the situation, but Port Vale now appear to be leading the chase for his signature, with Moore’s personal connection potentially playing a pivotal role.
Writer’s View
A move to Port Vale would be a smart and sensible step for Devante Cole. He remains a proven goal threat at League One level and would likely thrive in a system designed around him rather than being a bit-part figure. For West Brom, it’s another example of a depth signing who never quite fit.
Darren Moore knows what Cole can offer and values that blend of experience, athleticism, and hunger. For Port Vale, it could be a coup. For Cole, it offers the chance to rebuild his confidence and play meaningful football again. It’s time to move on, and it seems both player and club quietly know it.
