Dagenham & Redbridge fans left stunned as ownership turmoil, online abuse and a relegation scrap collide in a saga that’s rocked the National League club.
The announcement was made quietly, days after their appointment. What followed was a chain reaction of controversy and public fury. Serry appeared on Sky News shortly after, admitting he had no money and likening his ownership of the club to playing a game of FIFA.
Chairman Dan Hall introduced Serry to club members at an official meeting, even high-fiving him in front of fans—an act that would not age well. Supporters were already uneasy. But then came something far more serious.
Heated Fan’s Forum
At a heated fans’ forum, supporters voiced their outrage. Many said they no longer felt comfortable backing a club whose leadership included someone who had seemingly endorsed a terror group.
“Had Club Underdog done any due diligence?” one fan asked. “Or had they just not cared?” The sense of betrayal was palpable.
Shortly after, Serry also stepped down, citing the way Salma had been treated as his reason for leaving. That decision opened the floodgates to an online firestorm.
Fans found themselves the targets of coordinated abuse. Hundreds of thousands of Serry’s followers descended on the club’s online platforms. Some supporters received rape and death threats. The situation spiralled, drawing responses from political figures and further inflaming the already toxic environment.
