Sunderland appeared to miss out on a transfer target this week when Burton Albion striker Liam Boyce made a six-figure move to Heart of Midlothian.
In the midst of silly season, which is what January is, it is easy to lose sight of facts. Whether Boyce was a target and whether Sunderland did miss out is up for debate, but sites (like ours) will happily feed you stories titles ‘Sunderland suffer transfer blow’, or something similar. It may not be accurate, but these stories originate somewhere and as they circulate, they gain traction.
What helps is when fan-driven media also gets on board. In the era of multiple sites delivering you the same news under a different headline, fan media is usually where you’ll find the facts as fans understand them. You’ll see the real frustrations, not those perceived by sites who don’t know better. One of the most popular in Sunderland in the Roker Report and reaction to one of their posts this weekend has been plentiful.
Boyce scored on his debut for the Edinburgh side, bagging a winner against Rangers in a big game north of the border. The Roker Report, seemingly getting disillusioned with League One football and Stewart Donald’s apparent frugal approach to transfers, retweeted the confirmation of Boyce’s goal with the caption ‘£150,000. That’s all he would’ve cost’ as an accompaniment.
That drew large numbers of Mackems to social media to offer their opinion on the current situation of Wearside. They’re the biggest club current outside the top two divisions and yet their approach to transfers this season has been subdued and financially restrictive. Here’s what a selection of their fans are thinking after ‘missing out’ on Boyce.
Just playing devils advocate but thought I heard we had a 200k bid knocked back. Asking price higher for a L1 rival?
— Black Cat Yank (@M_Coan47) January 26, 2020
The other thing to consider is the fact that he desired a move back over the border, so all in all any criticism of the club is misguided
— Russell Pulford (@PulfordRussell) January 27, 2020
We don't have a pot to piss in , blew the lot on Grigg 12 months ago. Poor financial mismanagement on a roll of a dice.
— StuT (@tenchylad) January 26, 2020
This needs highlighting more in that he got giddy and lost sight of the overall picture and blew all the money we had on Grigg. Ever since then we've been scrapping around the transfer market for free transfers.
— David ???? (@DJB_1976) January 26, 2020
Makes one, scores one, man of the match. We could have written that script! #onlySAFC
— Judy Simpson, fan of Sunderland AFC (@judysimpson222) January 26, 2020
I can only imagine the few for us would of been higher due to the fact we’re L1 rivals.
— Stu G (@stueyg87) January 26, 2020
Are we just assuming he would have come? We're really not that big of a deal.
— Sim Start (@start_sim) January 26, 2020
What if, and don’t shoot me, but what if we couldn’t shift Grigg and we had signed Boyce. Wyke, Lafferty, McNulty, Grigg, Kimpioka and Boyce for 1 spot. Ha’way, surely that wouldn’t make sense.
— Paul (@PWalton1987) January 26, 2020
Don't know if I can watch another season of league 1 football, but it's what the chairman wants clearly
— Gavwilsafc21 (@gavwilsafc) January 26, 2020