‘We’ve got to make the product more attractive’ – Crewe Alexandra boss speaks out after latest club news

Crewe Alexandra boss David Artell has reacted to news that his side will feature on TV in the coming weeks.

The Railwaymen progressed to the second round of the FA Cup courtesy of an impressive 2-0 win at Accrington Stanley. That saw them draw Stourbridge or Eastleigh out of the hat, a game picked by BT Sports as their second-round tie.

It’s a welcome boost for the side, who are currently fourth in the League Two table. Artell has been in charge at Gresty Road for 2017 and has slowly been improving the squad and progressing them on the field. Goals from Charlie Kirk and Chris Porter saw them knock out Accrington and in turn, shine a light on their corner of Cheshire in the next round.

It means a boost in revenue for Artell, but the no-nonsense boss confessed that finances are not something he worries too much about.

“It doesn’t play on my mind, but it is very important, and I know the value of it, both metaphorically and physically involving the actual figure,” he said, speaking to Crewe’s official website.

“We just have to keep trying to win more games to generate more money for this football club. Whether it is TV money, gate receipts, merchandise on match days or sponsorships. We’ve got to make the product of Crewe Alexandra Football Club more attractive.”

The Railwaymen are back in action this weekend with a trip to Northampton. After a visit from Morecambe they face a critical top of the table clash with Mark Cooper’s Forest Green Rovers.


Our View

We’re delighted Crewe are on television. The job Artell is doing there doesn’t get the kudos it deserves. He’s been given time to work with the squad and has made them tough to beat first and foremost, but added some quality as the years have progressed.

Last season their home form was superb, but they struggled away. They’ve only been beaten once on their travels this season and perhaps now that issue has been sorted, there’s a real promotion challenge coming.

The TV money and exposure will certainly help that cause.

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