It seems these days the summer is as interesting for kit reveals as it is for actual signings.
In days gone by a terrible kit was lambasted in a pub or around the ground, but few could read your thoughts unless they drank with you. Now, as soon as a kit is out, everyone has a chance to comment.
What’s more, many do.
A kit is a very subjective part of the club, very much like fashion choices. Younger people might like a certain design, new and bold, whilst others prefer to see their club in something far more retro. Often, kits of the past are emulated (badly) much to the ire of the supporters.
It’s a minefield in which few clubs manage to successfully launch something to widespread acclaim.
One thing football clubs do like is something bespoke, something that’s unique to them. They do not expect to see a kit that’s been sold off by the manufacturer as excess stock with a logo and sponsor stuck on it.
For their new third kit, that’s what Portsmouth fans have been given and they’re not happy at all.
GREAT EFFORT NIKE…. What a joke, we get zero effort and we get old stock with our badge shoved on it… pic.twitter.com/LbmUQEUc6a
— MatthewPenny. (@MattPennyPFC) July 5, 2019
Just a gentle reminder, that we are a league one club, do you honestly expect Nike to change their whole range of shirts and marketing strategy for us. You’re right though, sondico were much better weren’t they.
— Jonathan Symons (@jonsymons85) July 5, 2019
You know when we lose away at Shrewsbury to a 95th minute goal, wearing the kit the Sports Mail headline will be ‘Purple Pain’.
— Peadubya (@peadubya66) July 5, 2019
you wont be the last to think it, tidy profit to be made, there will be shirts for sale behind the fratton end in the coming weeks with "Univirsity of Portsmuff" with "Cuvers" on the back before you know it
— John Dalgleish (@jdlager) July 5, 2019
Haha! I’m normally really supportive of the club in everything they do but this is a bit of a liberty to be honest. Last year was understandable as had to rush through the Nike deal but they have had a whole year to give us something – and we get leftovers from 2 years ago?!?!
— Southcoast_01 (@southcoast_01) July 5, 2019
It's a bit different I'm guessing away will be white lol might have money to get both this season also looking at getting a havant and waterlooville kit aha .
— Rik May (@rik_may) July 5, 2019
That is absolutely terrible
— Port-South FC (@portsouthfc) July 5, 2019
Glad it's not black again. I like it. Grows on me. But so many moaners on here. Jeez if you don't like it don't buy it!!! When did we become such moaners. Glads it's a diff colour. #pup
— mark 🙂 (@markjroser73) July 5, 2019
My daughters loving that. But it's a bit late for a dream team kit, we've already lived the soap Opera
— Matthew Cooper (@PFC_Pinstar) July 5, 2019