It seems that Sunderland’s commercial team could hand out free fivers at the moment and get abused because they’re not handing out tenners.
Sure, the club are at a low ebb and fans have a deep distrust of events behind the scenes, but every bit of news is a platform to lay into Stewart Donald and the club’s hierarchy. Last week, it was a women’s team member moving to Durham, this week it is the announcement of a club partner.
Fan, in general, don’t worry too much about what is on the front of their shirt, or in Stevenage’s case they don’t worry about the (god awful) shirt at all. However, at some clubs, the brand on the front of the shirt can raise a chuckle, or raise anger. In Sunderland’s case, it is another opportunity to lash out at a club in dire straits.
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CEO Jim Rodwell picks up the story. “We are proud to welcome Great Annual Savings Group as our new principal partner. Over the past three years, my colleagues have forged a strong and long-lasting partnership with Great Annual Savings Group and their passion for the club has shone brightly throughout. Cementing partnerships with North East businesses will greatly benefit SAFC and the community for many years to come, and we are looking forward to growing successfully together.”
Whilst some fans would see the partnering of a local business with their football club a good thing, the very nature of their title has got fans thinking once again of the savings being made at the club, where they feel a frugal approach has led to the eventual demise of a one-time Premier League staple.
As you’ll see below, the responses have varied from reasoned and accepting to cruel and scathing.
You cant blame the fans for having negative things to say about SD man haway ?. 20mil says he tried to flip us for a profit after 1 season. If he did get us up then sold us no one would be bothered but he didnt, and since that first season its been ? should be ALOT better off
— Micky Lawson (@Micky_A_Lawson) July 20, 2020
With a downward pointing arrow! Hopefully not a portent for next season.
— Martin Parker (@ShieldsMPSAFC) July 20, 2020
Local company, money stays in the area, not a gambling/bingo/loan company and for the first time in years my kids shirts will have the sponsor on. Don’t see what people are complaining about ??♂️
— תאומא (@Tom_With_A_Tee) July 20, 2020
Stewart Donald stole the clubs annual savings
— Lewis (@Lewis_h__) July 20, 2020
Doesn’t get anymore League One than this
— Paul (@PJW1stOfHisName) July 20, 2020
Good on em for going local rather than a betting company, and the logo doesn't look that bad, everyone is overreacting lmao
— Matty (@Mat1y0802) July 20, 2020
All we need now are , new shirts to put the logo on, new players to wear them , a new recruitment team to find these players, a new academy manager to find the future players , oh and a new chairman.
— keith coundon (@Keiith_C_1971) July 20, 2020
A fitting tribute to have GAS on the front of our shirts considering the blokes running the club are constantly blowing hot air…
— Jack (@R17_Jack) July 20, 2020
At least it’s not a betting firm mind. Just the irony is a bit much. ???
— Matthew Waller (@waller_matty) July 20, 2020