‘Doesn’t get any more League One than this’ – Plenty of Sunderland fans react to latest club announcement

It seems that Sunderland’s commercial team could hand out free fivers at the moment and get abused because they’re not handing out tenners.

Sure, the club are at a low ebb and fans have a deep distrust of events behind the scenes, but every bit of news is a platform to lay into Stewart Donald and the club’s hierarchy. Last week, it was a women’s team member moving to Durham, this week it is the announcement of a club partner.

Fan, in general, don’t worry too much about what is on the front of their shirt, or in Stevenage’s case they don’t worry about the (god awful) shirt at all. However, at some clubs, the brand on the front of the shirt can raise a chuckle, or raise anger. In Sunderland’s case, it is another opportunity to lash out at a club in dire straits.


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CEO Jim Rodwell picks up the story. “We are proud to welcome Great Annual Savings Group as our new principal partner. Over the past three years, my colleagues have forged a strong and long-lasting partnership with Great Annual Savings Group and their passion for the club has shone brightly throughout. Cementing partnerships with North East businesses will greatly benefit SAFC and the community for many years to come, and we are looking forward to growing successfully together.”

Whilst some fans would see the partnering of a local business with their football club a good thing, the very nature of their title has got fans thinking once again of the savings being made at the club, where they feel a frugal approach has led to the eventual demise of a one-time Premier League staple.

As you’ll see below, the responses have varied from reasoned and accepting to cruel and scathing.

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